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Simpson And Parsons


Simpson & Parsons Insurance Consultants Limited have been established in the heart of the English Lake District since 1983. Founded by John Simpson & John Parsons (The Johns) all those years ago, the dynamic duo worked hard to create a reputation for reliable, high quality service provided by knowledgable and qualified advisors.

Enthusiastic to support the local community and local businesses, the Johns were quick to identify the plentiful array of fine quality Hotels and Guest Houses in and around the Lake District and were keen to develop a product to suit the individual needs of these proprietors. They were inspired to design and implement an insurance product which would cover the essential and specialist needs of the Hospitality Industry whilst giving opportunity for variation in terms or policy parameters so that an Hotelier may be furnished with a policy which is entirely designed around them.

Included below is a small article from the local newspaper of yesteryear. 

Newspaper Cutting

This 'tailor-making' approach to our product offering has been replicated with other areas of the business so that commercial and personal clients may enjoy the same benefits, we believe this has been the secret of our success in what has been an extremely competitive market  for many years. Simpson & Parsons  are now a sizeable local employer with over 30 employees. We are proud to say, some of these valued colleagues have been with us for over 20 years.

Based on the High Street of Windermere, we welcome any personal or commercial customers to visit us for a coffee, likewise we are well placed to visit our clients near or far should they require. We work closely with KNS Financial Planning whom specialise in Life Insurance, Investments and Tax Planning and share our desire to offer products and services that will benefit our clients, offering peace of mind, opportunities for improved wealth and protection from external threats.

In recent years the company has been under new direction in the form of Tim Parsons whom brings a fresh pair of eyes to a long established industry whilst sharing the core values that have made Simpson & Parsons the successful business it is today.

In the present day, we have the advantages of sophisticated technology and systems, retaining our concentration on personal service which has always been the hallmark of Simpson & Parsons’ business approach.

We believe we offer something truly different in todays market - a winning combination of experience, size, efficiency and service. This makes ours an insurance service that is largely unrivaled. Comprehensive cover, competitive premiums and complete service are the key to our success.









Jensten Group acquisition forms sixth regional centre of excellence


The Jensten Group has acquired Simpson and Parsons for an undisclosed amount. The deal, which has received regulatory approval, will see the business become Jensten’s Northern regional centre of excellence – the business’ sixth regional centre - servicing clients across Cumbria and the North.

The Lake District based broker has offices in Windermere and Kendal and will bring more than 20 staff and £9m GWP to the Group. With the local economy relying heavily on tourism, Simpson & Parsons has established itself as the broker of choice for accommodation and hospitality businesses in the region. Using its in-depth understanding of client needs across the sector, the business has developed specialist products for hotels, guest houses, B&Bs, holiday homes and restaurants.

The approach taken by Simpson and Parsons mirrors Jensten’s strategy of leveraging a deep understanding of client needs and underwriting capability to create specialist products, manufactured by Jensten Underwriting and distributed through Jensten’s retail broking operation, which consists of the Jensten Insurance Brokers division and its network proposition, Coversure. The model provides the business with a differentiated proposition which delivers real value to clients and provides a stable base from which to achieve further organic growth.

Tim Parsons, CEO Simpson & Parsons will remain with the business as Regional Managing Director, Northern Region, reporting into Robin Thomson, MD Jensten Insurance Brokers. Commenting on the deal, Tim said: “With Jensten, we’re joining a business where our established regional presence and focus on delivering great solutions for our specialist groups of clients is valued and seen as important. From the beginning it was clear to us that Jensten were the right people to partner with; their focus on our people, the cultural fit, and the part we’d play in the wider strategy to grow, gave us the confidence that joining the Jensten family was a fantastic next step for the business.”

Alistair Hardie, Jensten’s CEO commented: “Simpson and Parsons gives us an additional regional centre of excellence as we focus on building a connected broker of scale. Our centres of excellence, whether regional or specialist, allow us to get close to our different client groups, building a comprehensive understanding of their needs. Having extensive underwriting and product capability as an integral part of our strategy means we are benefitting from our ability to build and distribute market-leading client propositions.”


Simpson And Parsons - John Simpson

John Simpson

From Cheshire I moved to the Lake district (Ambleside) at the age of 20. Went into sales and then joined the Prudential in 1979 as the district agent for Windermere and surrounding area.
In 1982, I left the Prudential when I opened an office at 3 Westmorland House Bowness with one desk and a secretary.
Met up with John Parsons later in the year whom I had worked with at the Prudential and we went into partnership, Simpson and Parsons was then established and up and running in May 1983.
We grew to three office locations within the region but over time realised that by purchasing adjoining properties to our Windermere office we could cater for all our clients more effectively from a single larger location. I am proud to see the company continue to grow successfully for over 30 years.

Simpson And Parsons - John Parsons

John Parsons

Commenced a career in Banking in 1971. Institute of Bankers qualification achieved and diverted to Insurance Industry in 1975.
Achieved a management position and met John Simpson in 1981. Strange irony being  both John and I had worked for different Banks 100yards from each other in Macclesfield Cheshire back in 1972.
We did not know each other and had never met,  yet we became friends and colleagues in 1981when working for the same Insurance Company in the Lake District. Seemed like it was fate  and we both agreed we had more to offer if we became truly independent. The business was born in 1983.

Simpson And Parsons - Tim Parsons

Tim Parsons

Originally I joined the company as a Part time Administrative assistant for Simpson & Parsons following school graduation in 2000/2001
Attended University of West London - Business Management (Small Business Growth)
Full of admiration for what the Johns had acheived, I joined the company in a full time Account Handler role, quickly progressed to Account Executive dealing in Hospitality Trades, always maintaining a desire to run my own business. It turned out I was given an even better opportunity of having an existing business platform to run and grow, I progressed to a management position and later Director with the launch of a sister company specialising in the wholesale of Hospitality Insurance.
Now Managing Director of Simpson & Parsons with focus on continuing strategic growth of the company.



Simpson And Parsons Insurance Consultants Ltd
Windermere Branch
6 High Street

LA23 1AF
Kendal Branch
101 Stricklandgate 


Simpson And Parsons Insurance Consultants Ltd
Windermere Branch:01539 447387
Kendal Branch: 01539 292200
Fax: 01539 47276
Email: info@simpsonparsons.co.uk
Website: simpsonparsons.co.uk
Simpson & Parsons Insurance Consultants Ltd is authorised and regulated by the Financial Conduct Authority.
Registered address: 6 High Street, Windermere, Cumbria LA23 1AF. Registered in England No: 04893563

Copyright Simpson And Parsons 2015